Plan your year of 2026 accurately. Access our monthly and annual calendars for Brazil, with all national holidays and commemorative dates already marked. Choose the view you need below and download it for free.
Marketing Calendar 2026: Opportunities to Take Advantage Of
- January:Universal Brotherhood (01/01).
Opportunity: "Start the New Year" campaigns focused on goals, fitness, organization, and school supplies. Inventory clearance and summer promotions. - February:Carnival (16-17/02).
Opportunity: Searches for travel, costumes, drinks, and events. Anticipate your tourism campaigns and seasonal products. - March: Consumer Month (15/03).
Opportunity: Create a "Black Friday of the first half". Ideal for reactivating customers with offers on electronics, fashion, and services. - April:Easter (Good Friday 03/04).
Opportunity: Sales of chocolates, wines, and grocery products. Tourism sector boosted by the long holiday. - May:Labor Day (01/05) and Mother's Day (10/05).
Opportunity: Mother's Day is the second strongest date for retail. Focus on gifts, flowers, restaurants, and experiences. - June:Valentine's Day (12/06) and Corpus Christi (04/06).
Opportunity: Increased searches for dinners, gifts for couples, romantic trips, and fashion. The holiday is an extra chance for the tourism sector. - August:Father's Day (09/08).
Opportunity: Important date for electronics, men's clothing, tools, and experiences like dinners and outings. - September:Brazil's Independence (07/09).
Opportunity: Long weekend (Monday). Excellent for short travel and local tourism campaigns. - October:Children's Day (12/10).
Opportunity: Total focus on toys, games, and electronics for children. The national holiday also boosts tourism. - November:All Souls' Day (02/11) and Black Friday (27/11).
Opportunity: Black Friday is the biggest sales event of the year. Plan aggressive offers, logistics, and remarketing campaigns starting in October. - December:Christmas (25/12).
Opportunity: The most important date for retail. The buying journey starts in November. Focus on gifts, decorations, food, and fashion for the year-end festivities.